Worlwide marketplace platforms are growing day by day

Before we had the typical markets of a lifetime, and later the businesses grew and new stores opened. More and more stores were opening day by day, until the shopping centers were opened, where you could choose everything you wanted, there being an endless number of stores. Today they continue to exist, it is clear; but now we have the store of stores, in its digital version, the marketplaces.

Online marketplaces are the first type of multichannel e-commerce, which can be a good way to streamline the production process

We could say that the main pillars that found these marketplaces are Amazon, Ebay and AliExpress. The three best-positioned giants so far. Although everyone wants a little bit of heaven, and they climb to reach the level of the greats, as is the case of Privalia, Facebook Marketplace, Cdiscount, El Corte Inglés, or even Fnac.

There are many sellers and many brands on these online platforms. They would act as a virtual intermediary that would allow businesses to reach more customers, selling their products online. In the case of RH Hotel Supply, specialized in hotel and hygiene product solutions, disposable PPE clothing, the main sales channel is from its own website and through online distributors.

Luxury fashion on the rise on the network

Indeed, the sale of luxury fashion increases with the rise of resale markets on online platforms such as Wallapop or Vinted. This provides the public with access to obtain at low cost luxury brands such as Carolina Herrera, Gucci, Louis Vuitton, Ray-Ban, Guess, Chanel, Rolex, Michael Kors or Loewe. It could be said that these spaces allow addicts to premium brands to be able to give a second life to the products they no longer want.

The great novelty of marketplaces

There is still some niche than another to be exploited, and although they are increasingly rooted in our society, they are still a great novelty in the commercial panorama of the network. There are many marketplaces references that cover countless sectors, but there is still a lot to discover, especially those that focus on B2B.

Any brand that wants to gain a foothold in the market should have its own e-commerce. Many advantages such as a wide catalog of products, related to many sectors such as electronics, fashion or the home; navigation is intuitive, very visual, they allow you to value purchases, and they grant you different payment methods. They provide you with a good level of customization, the logistics they have is unbeatable, so their products arrive at the time and place desired by the customer.

Little by little we will see how these great platforms continue to change and grow, making our pace of life a little more bearable. Meanwhile, it is possible to think that this centralization is good or bad. For traditional businesses, it would be, for e-commerce as well. There is still a long way to go to solve the dilemma for these e-commerce: reinforcing their online sales or also selling on these marketplace platforms.